How To Win Thriends

<aside> ©️ *The following information paraphrases or quotes Alex Hormozi’s book, $100M Leads: How To Get Strangers To Want To Buy Your Stuff. Specifically, it refers to the chapter titled “#2 Post Free Content Part I” (pages 78-88 of the hardback).

The author’s intellectual property rights are hereby expressly acknowledged.*

</aside>

THE CONTENT UNIT — THREE COMPONENTS

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Audience-building content rewards people. Before you can reward someone, you must hook and retain their attention.

≈ Audience-building content has 3 goals:

  1. Hook attention: get someone to notice your content.
  2. Retain attention: get them to consume your content.
  3. Reward attention: satisfy the reason they consumed it to begin with.

A content unit = the smallest amount of content it takes to hook, retain and reward someone.

<aside> 🚨 CONTENT CAN HOOK, RETAIN AND REWARD AT THE SAME TIME!

Hormozi separates each goal to discuss them more clearly.

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e.g. a one-sentence post on Threads could hook, retain and reward at the same time.

CONTENT UNITS: SHORT-FORM VS LONG-FORM